Western Massachusetts

Have you joined the My Local MA movement? Now is the perfect time!

As 2020 ends, it is vital to the health of our community and economy that you support small business and #ThinkLocalFirst when it comes to holiday shopping and gift-giving. Take the pledge to give thanks for those who make local happen by putting your money where your heart is: right here in Massachusetts.

On the other side of Massachusetts, in Hampshire County, local is a way of life. We've lined up some of our favorite #MyLocalMA picks to inspire you to take your "local" to the next level. 

My Local Escape

Up the street from the hustle and bustle of Main Street, The Ellery offers a clean and comfortable stay, steps away from Smith College’s picturesque campus. Seeking to escape into the great outdoors and explore local paths? Book the Health & Happiness Package and save 10% on your reservation today.

Looking for a fun and safe cinematic experience? Contact the folks at Amherst Cinema to rent a theater all to yourself and ditch the Netflix for one special night out of the house.

My Local Muse

Celebrate the poet Emily Dickinson’s 190^th Birthday in a virtual offering of an annual tradition at the Emily Dickinson Museum. The fun afternoon includes a team back of Dickinson’s famous Black Cake, a make-at-home craft demo, and more fun surprises along the way! Register here.

Singer-songwriter, Heather Maloney graces the stage of the The Parlor Room Home Sessions on December 10, 2020. Click here for access to the livestream.

My Local Harvest

Food, farms, and cycling—the outdoor enthusiast’s paradise exists…and it’s in Hampshire County! Check out this recent collaboration between Frontier Cycling Tours and Pioneer Valley Food Tours and start dreaming up your spring adventure.

We really mean it when we say: “farm-to-table is a way of life in Hampshire County!” This video perfectly showcases what we are talking about and features our friends at the Inn on Boltwood in Amherst, Pioneer Valley Food Tours, and Old Friends Farm.

Pick Me Up

For the perfect gift for that special person in your life, visit Northampton.live and check out their Northampton Holiday Shopping Guide for updates from your favorite Northampton shops, restaurants, salons, and more.

To hear updates about how restaurants, shops, and other small businesses are operating in downtown Amherst, check out amherstdowtown.com.

My Local MA is a campaign from Massachusetts Office of Travel and Tourism Explore Massachusetts: VisitMa.com and supported in part by the Hampshire County Tourism & Visitors Bureau Visit Hampshire County / Greater Northampton Chamber of Commerce (GNCC).